Saturday 8 August 2009

Welcome to my blog !

Hello guys,,

Thank you for visiting. In this blog, I am going to be discussing about Corporate Social Responsibility (CSR, for short) to which I believe it is really challenging because I must learn more and more about it.

I have read some interesting case studies in Indonesia about how CSR has helped companies to build good reputation in front of their public, not only to be environmentally responsible but also to treat their people (stakeholders) well. Therefore, I would like to explore how CSR can be a tool to both attract customers and position a company as the one that concern about social and environmental problems.

I will be addressing some case studies, either from Indonesia, Australia, or International. I’m hoping I could post some for profit and non-profit organisation. Also, I will be discussing about strategies and tactics they’re using.

I’m looking forward to receiving all comments and suggestions, so feel free !
Let's share our knowledge ^_^

All the best,

-Citra-